Chairperson Profile

  • Chairperson Profile
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A charismatic entrepreneur of remarkable wisdom and great vision, Mrs. Jasbir Bassi, wife of prominent indian businessperson Mr. K.S. Bassi has been striving to offer a variety of innovative travelling solutions. She has been instrumental in providing these solutions for both individual and corporate clients. She has been successfully driving her venture “Car Fare Dubai” for over 25 years to new heights in the hospitality industry through intelligent planning and association with the market leaders.

Mrs. Bassi is also the recipient of the Black Swan Award for Women Empowerment 2018-2019. 

Mrs. Bassi sharp business acumen and her distinguished methodologies combined with sharp decision-making skills have been the catalyst behind the company’s evolution as a market leader in the vehicle rental and leasing solutions in the UAE. She has set very high standards in maintaining great quality of car hire service to match the ever-changing customer needs.

Under her exemplary leadership, the company has earned huge repute and has successfully constructed a niche market in the vehicle rental and leasing business in the UAE over the years.

Having established Car Fare Dubai as a renowned brand in the UAE, Mrs. Bassi has various plans of expanding the company through diverse channels.

Mrs.Bassi is always prepared to provide her help and support for noble causes and makes a point to take out time of her busy schedule for Philanthropic activities.

Carfare Group donated 5 million dirhams to “Dubai Cares”, an initiative of Sheikh Mohammad Bin Rashid Al Maktoum which provides Education to children in under privilege countries around the world. 

Carfare supports “Rashid Center for People of Determination” with A Mini Van for children’s transportation and a saloon car for their administration staff. A brand-new multi-purpose hall has also been built by Carfare and Dedicated to the memory of Mr. K.S. Bassi – Founder Carfare Group. 

Carfare Group are strategic partners with “Saeed Association” in their various initiatives of public road safety and awareness for the year 2023. 

She is associated with “Jyoti SarupkanyaAsra”, a home for orphans and homeless girls in Chandigarh, India. She provides immense support towards the needs of the girls on day-to-day basis. Mrs. Bassi is also associated with “UNITED NATIONS HIGH COMMISIONS for Refugees” to provide assistance to displaced people around the world. 

Mrs.Bassi also helped few indian citizen in Dubai with association of “India consulate.''

Employees at Carfare Group look no further for any financial support and moral guidance for themselves and their families. The group made it an obligation to look after the welfare of its staff even during the pandemic. Mrs. Bassi compassionate nature has been helpful in the consolidation and growth of the group during various market condition and unpredictable situations. 

The principles of Carfare which are: 

  • VISION: Lead the group towards innovative mobility solutions.
  • MISSION: Sustainability and growth in par with evolving markets.
  • VALUES: Honesty and integrity emblemed in our business strategies.

are truly and strongly upheld under the efficient guidance and support of Mrs. Jasbir Bassi.